I didn’t think I had time for Newsletters. I also didn’t think I had the interest. But it's part of being an author these days, so I started (little scientist me) to research it. I signed up for several to see what others were doing. I read articles. I investigated platforms and programs. I asked around.
Maybe someone else is thinking about it. Here is what I learned about Newsletters:
1. It’s a connection.
Right now, connecting with people is hard. So maybe a little email sent to you monthly is a bright spot, a new idea, or a thought to share. It’s one more point of contact for people to remember that people are still out there, doing stuff. I liked having that moment of connection.
2. Newsletters are powerful
Newsletters are direct, from-the-source material, unlike many other platforms with filters or algorithms that continuously change and challenge our ability to connect. The message is going right to the person who wants to hear it. That in itself makes it potent.
3. Yes, it’s a way to advertise.
But is that all bad? From the other side, it’s a way to keep up with current developments, maybe even get ahead with pre-release information or covers before publication. It’s a way of generating momentum for a new book or helping people see older ones in a new light. Or maybe there is an event that needs to be shared. It’s all right there. I can be kept in the loop instead of counting on coming across something I may not even know to search for online.
4. Broadening my horizons, or at least my booklist.
Finding a new author, or a new song, or a new idea. By connecting with authors, we learn about their journeys. We get access to resources we never knew. Maybe we can be inspired! And with cross-promotion, we may find another book to read. Not that I have time for more of those… but I can dream.
5. Feedback from the readers!
What do you think of the new cover? What’s the interest in the fantasy world? Should more books follow, or is it time to move on? What do they love? Not love? Who do they root for? All of that is a vital part of getting to know the most important person in the writing field; the reader. A Newsletter is a way of hearing back.
So I'm going ahead.
In setting up my newsletter, I had to decide on some basic things (like the platform, frequency), but the hurdle became the content. I love music so expect some listening recommendations. A fun quote. Sure. But the content, the meat of it. What was I going to do?
I don’t want to be another newsletter about how to write. I am learning, and no doubt there will be some bits about the journey, new covers, release dates, but why would people open MY newsletter?
I decided I want to be a bright spot. I want to be that happy thought for the day or the funny quote. I promise to keep my newsletter upbeat and fun. We all need an excuse to smile.
If you’re interested, sign up here. The first one goes out Dec 1st. And yes, I’ll send you a short story as a bonus on sign up!
D. Lambert, author
Fantasy novels that entice, inspire, and entertain.